One food brand that solicits new flavor ideas through video is Lay's. They have a promotional campaign called ""Do Us a Flavor"" where they ask consumers to come up with new flavor ideas for their potato chips. Consumers can submit their flavor ideas online, and Lay's often promotes the campaign through video ads and social media. In the past, they have used videos to announce the winning flavor ideas and showcase the process of creating the new flavors. The campaign encourages consumers to get creative and share their ideas through video submissions, social media posts, and other online platforms. The Lay's ""Do Us a Flavor"" campaign has been successful in generating buzz and engagement among consumers, and has resulted in the creation of new and unique potato chip flavors."