Strategic planning is a systematic process of setting goals, defining strategies, and allocating resources to achieve long-term objectives. In the context of marketing, strategic planning involves developing a comprehensive marketing strategy that aligns with overall business goals and objectives. An example of strategic planning in the marketing process can be seen in the launch of a new line of organic skincare products by a beauty company.For instance, let's consider a beauty company that specializes in skincare products and is planning to introduce a new line of organic skincare products to tap into the growing demand for natural and sustainable beauty solutions.Market Research: The company begins by conducting extensive market research to understand consumer trends, preferences, and market dynamics in the skincare industry. They analyze factors such as consumer demographics, lifestyle preferences, purchasing behavior, and competitor offerings.SWOT Analysis: Based on the market research findings, the company conducts a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify internal strengths and weaknesses as well as external opportunities and threats. For example, they may identify strengths such as strong brand reputation and expertise in skincare formulation, but weaknesses such as limited distribution channels for organic products.Setting Objectives: The company sets specific marketing objectives for the new organic skincare line, such as increasing market share, building brand awareness, and attracting environmentally conscious consumers. These objectives are aligned with the company's overall business goals and provide a clear direction for marketing efforts.