The marketing management process involves planning, implementing, and controlling marketing activities to achieve organizational goals. An example of the marketing management process can be seen in the launch of a new product by a consumer electronics company.For instance, let's consider a company that is planning to introduce a new smartphone model to the market. The marketing management process for this product launch would involve several stages:Market Research: The company conducts market research to understand consumer preferences, market trends, and competitive offerings in the smartphone industry. They analyze factors such as consumer demographics, purchasing behavior, and preferences for features like camera quality, battery life, and design.Strategic Planning: Based on the market research findings, the company develops a strategic marketing plan for the new smartphone. This plan outlines the target market segments, positioning strategy, pricing strategy, distribution channels, and promotional tactics to be used for the product launch.Product Development: The company collaborates with product development teams to design and manufacture the new smartphone. They focus on incorporating features and functionalities that align with consumer preferences and differentiate the product from competitors in the market.Marketing Implementation: Once the product is ready for launch, the company implements the marketing plan by executing various marketing activities. This includes creating marketing materials such as advertisements, promotional campaigns, social media posts, and website content to generate buzz and awareness about the new smartphone.