Did you know that the letters ABC can also be used to remember key concepts in sales technique? In this trivia micro-lesson, we will explore what ABC stands for in the world of selling. A - Always Be Closing: This classic sales mantra emphasizes the importance of continuously moving prospects towards a final sale. By always looking for opportunities to close a deal, salespeople can increase their chances of success. B - Build Trust: Building trust with customers is crucial in sales. Trust is the foundation of any strong relationship, and customers are more likely to buy from someone they trust. Building trust involves listening attentively to customers, delivering on promises, and being honest and transparent. C - Create Value: Successful salespeople understand that selling is not just about pushing a product or service onto a customer. It's about creating value and solving the customer's problems. By focusing on how their offering can benefit the customer, salespeople can demonstrate the value of their product or service. By following the ABCs of sales technique - Always Be Closing, Build Trust, and Create Value - salespeople can improve their performance and achieve greater success in the competitive world of selling.