Hi, I am Hollie the marketing and communication officer for Spy and I will introduce you to our campaign strategy !Girls to girls, we obisouly know that no girl around us has been able to escape an experience with at least one narcissistic pervert. Today, our aim is to protect ourselves from them so that we can live a better life. Our ambition is huge, so we need an advertising strategy that is just as bigFirstly, we're going to focus on raising awareness of our services in big cities such as Paris, New York and London for a beginning.Why are we doing this? Because we know that these cities are the most influential. We know that passers-by in these cities will share our campaigns on their social networks and reach women all over the world.As my colleague told you we also worked with some celebrities such as Kylie Jenner, Amal Clooney or Victoria Beckham. We conclude with them that if they were satisfied of the product they would share our service on their social networks via one story per week for the first month, then 1 story every 3 weeks. In addition to these superstars, we've targeted major, trustworthy influencers in the UK, France, Spain and South Korea in order to get a bigger audience in the countries we're targeting.In France, for example, we thought of Lena Mahfouf, better known as Léna Situations, a renowned influencer who always works with prestigious brands. As a result, she has acquired a certain legitimacy, and her word counts with her community, and more widely with the French community. She reaches young teenagers, young adults and working women alike.