Digital marketing encompasses various online strategies and channels used to promote products or services, build brand awareness, and engage with customers. It includes activities such as:1. Search Engine Optimization (SEO): Optimizing website content to rank higher in search engine results pages (SERPs) and increase organic (non-paid) traffic.2. Content Marketing: Creating and sharing valuable, relevant content to attract and retain a target audience. This can include blogs, videos, infographics, and more.3. Social Media Marketing: Using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with customers, share content, and drive engagement and sales.4. Email Marketing: Sending targeted emails to prospects and customers to promote products, share news or offers, and build relationships.5. Pay-Per-Click (PPC) Advertising: Placing ads on search engines or social media platforms and paying a fee each time the ad is clicked. Examples include Google Ads and Facebook Ads.6. Affiliate Marketing: Partnering with influencers or other businesses to promote products or services in exchange for a commission on sales generated through their referrals.7. Online PR: Using online channels to manage a brand's reputation, handle crises, and generate positive publicity.8. Analytics and Data Analysis: Monitoring and analyzing digital marketing campaigns' performance using tools like Google Analytics to optimize strategies and improve results.Is there a specific aspect of digital marketing you'd like to know more about?