The Playbook begins with a section on what you need to know before getting started including disability etiquette and the lived experiences of travelers with a disability. This section also covers designing an accessible web-site with helpful tips for developers.The next section is designed to help dmo’s build a business case for accessibility by providing current research and data about the economic impact of travelers with disabilities and Baby Boomers who are aging into a disability.Next we move into Providing information with a practical guide to create landing pages including a sample survey for your stakeholders and how to make accessible videos. We provide examples of landing page excellence and tips on how to promote your page.The Playbook provides a comprehensive list of tips for becoming accessibility friendly directed to dmo’s, restaurants, attractions and hotels.Next there is a section identifying the business case for hotels to invest in accessibility and we identify 19 products priced from $12-$200 that can make any hotel room accessible. These products can be purchased directly from the Playbook.The Accessible Meetings section is a comprehensive guide for meeting planners and the Accessible Outdoors section provides detailed information including the economic impact of building accessible trails.One of the last sections highlights the innovations we have found that have a practical application in the travel industry and can be introduced through the dmo channel.The Resource section identifies TravelAbility vetted consulting and assessment services and provides “cheat sheets” for destinations and states to jumpstart their accessibility journey.