The micro marketing environment consists of factors that directly impact a company's operations and ability to serve its customers. One example of the micro marketing environment is the influence of suppliers on a business.For instance, consider a small bakery that relies on local suppliers for ingredients such as flour, sugar, and eggs. The bakery's relationship with its suppliers is crucial to ensuring a steady and reliable supply of quality ingredients. If a supplier experiences issues such as production delays or quality issues, it could directly impact the bakery's ability to fulfill orders and meet customer demands.Additionally, changes in supplier pricing or availability of raw materials can affect the bakery's production costs and ultimately its pricing strategy. For example, if the cost of flour increases due to a shortage, the bakery may need to adjust its pricing to maintain profitability or seek alternative suppliers to mitigate the impact.Furthermore, strong relationships with suppliers can provide the bakery with opportunities for collaboration and innovation. For instance, if a flour supplier introduces a new, higher-quality flour, the bakery may be able to enhance the quality of its products and differentiate itself from competitors by incorporating this new ingredient into its recipes.