Business buying behavior refers to the process by which organizations make purchasing decisions on behalf of the company. An example of business buying behavior can be seen in the procurement process of a manufacturing company sourcing raw materials for production.For instance, consider a beverage manufacturing company that produces canned drinks. To produce its beverages, the company requires a steady supply of aluminum for can manufacturing. In this scenario, the purchasing manager of the beverage company would engage in a systematic buying process to procure the required aluminum.Firstly, the purchasing manager would conduct market research to identify potential suppliers of aluminum. They would assess factors such as price, quality, reliability, and delivery times. For example, they may consider different suppliers based on their track record of timely deliveries and consistency in quality.Once potential suppliers are identified, the purchasing manager would request quotes and negotiate terms with each supplier. They may negotiate pricing, payment terms, delivery schedules, and volume discounts to secure the best possible deal for the company.After negotiations, the purchasing manager would evaluate the proposals received from suppliers and select the most suitable supplier based on factors such as price competitiveness, quality standards, and reliability. For instance, they may choose a supplier that offers competitive pricing while maintaining high-quality standards and reliable delivery schedules.