Marketing, as a discipline, has traveled a long distance in the last four decades. It is a craft of linking theproducers of goods and services with the existing and potential customers. The changes in the consumerbehavior, market place, channels of distribution, the merchandizing, display and almost anything have beentremendous in the past few decades. The speed of change is stupendous. Major shopping malls, the range ofchoices, the buying pattern from personal to internet buying, credit cards etc has taken long strides towardsdifference and has totally changed business outlook. The demand for more sophisticated products hasemerged almost in every field. Products have today very close similarities. The research has created nearlythe same kind of services and customer aids. Marketers are today faced with tough decisions. One wrongdecision or delayed decision can completely put business back and give competitors edge over the marketplace, which in itself is a tough situation to face.Today, we call it “marketing for the millennium” which is self-explanatory and challenging. Studentsmust learn to deal with advances in technology and its impact on marketing. Website today is perhaps asimportant as packing.One marketing specialist said it all“The future isn’t ahead of us. It has already happened”.Marketing is typically seen as the task of creating, promoting and delivering goods and services fromproducers to consumers.It has been so since long and perhaps marketing sounds easy if we closely look at the situation. But onlywhen we analyze, we learn how many changes have taken place in each sector of this creating, promotingand delivering. The markets have expanded from cities to international; the mode of transport has changed.Internet and satellite communication has made the globe shrink to almost a few seconds now. In fact allthings have changed. Marketing itself has incorporated many facets. Marketing today is difficult because ofawareness and exchange of information.The Marketing task is not only to deliver the product. In fact, it entails much more than just promotion anddelivery. Marketing now is:“