Building rapport with customers is an essential sales technique that can help establish trust and create a connection with potential clients. One effective way to build rapport is by actively listening to customers and showing genuine interest in their wants and needs. By asking thoughtful questions and engaging in meaningful conversations, sales professionals can demonstrate empathy and understanding. Additionally, mirroring the customer's body language and communication style can help create a sense of familiarity and comfort. Another important aspect of building rapport is maintaining a positive attitude and demonstrating confidence in your product or service. Customers are more likely to trust and believe in a salesperson who exudes enthusiasm and professionalism. It is also crucial to follow through with promises and commitments in order to establish credibility and build long-lasting relationships with customers. By focusing on building rapport with customers, sales professionals can increase their chances of closing deals and achieving success in their sales efforts.