In the field of media studies, one important focus is the impact of new media on public opinion. New media, including social media platforms like Twitter and Facebook, have become powerful tools for shaping public discourse and influencing public opinion. Through the rapid dissemination of information, new media has the ability to reach a wide audience and create narratives that can sway public opinion on various issues. By providing a platform for individuals to voice their opinions, new media can amplify certain viewpoints and shape public sentiment. However, the influence of new media on public opinion is not always straightforward. The spread of misinformation and fake news on social media platforms can also distort public perceptions and lead to the spread of false information. Understanding the intricate relationship between new media and public opinion is essential for media scholars and practitioners alike. By studying the role of new media in shaping public opinion, media scholars can gain valuable insights into how information is disseminated, interpreted, and received by the public. This knowledge can help media professionals navigate the rapidly changing media landscape and develop strategies to effectively engage with audiences and shape public discourse.