{"type":"video","version":"1.0","width":1920,"height":1080,"title":"Customer Experience Management. - Animated Video By Mian Bahzad - Mango Animate","description":"Customer Experience Management. animation video uploaded by Mian Bahzad. **Need**: Needs are things we require to live, like food, water, shelter, education, and entertainment.**Want**: Wants are specific desires we have, like wanting a burger when hungry, which can vary based on location, culture, and income level.**Demand**: Demand occurs when a want is backed by the ability to pay for it, like wanting a burger but being able to afford and find one.**Marketing Job**: Marketing's role is not to create needs but to offer products that fulfill existing needs, priced right, and available where and when needed.**Customer Lifetime Value (CLV)**: Marketers focus on building long-term relationships with customers based on their recurring needs and the value they bring to the company over time.**Customer Experience Management (CEM)**: CEM involves strategically managing the entire customer experience with a focus on creating value and building loyalty. It includes understanding customer needs and wants, designing a brand, optimizing customer interactions, and continually innovating to improve the customer's viewpoint on products and services.**CEM Techniques and Steps**:1. **Analyze Customer Experiences**: Understand customer needs, wants, and lifestyles.2. **Build Experiential Platform**: Connect strategy and implementation to meet customer expectations.3. **Design Brand**: Create a brand that resonates with customers.4. **Structure Customer Interface**: Optimize all customer touchpoints like ordering, delivery, and behavior.5. **Continue Experiential Innovation**: Constantly improve products and services to enhance the customer experience.**General Rules of CEM**:- Provide product information.- Identify and address potential problems proactively.- Have user-friendly complaint registration and handling systems.- Provide fast and efficient backup and correction services.- Close the loop on customer interactions.- Maintain a clean and fair environment for customers. Make your animation and host online for free!","url":"https:\/\/mangoanimate.com\/w\/wh0epckywehbrtz\/customer-experience-management\/wc1egbsyifeck\/","author_name":"Mian Bahzad","author_url":"https:\/\/mangoanimate.com\/homepage\/1eee5dfb-bdd8-6486-bc25-f23c915625cf","provider_name":"Mango Animate","provider_url":"https:\/\/mangoanimate.com","thumbnail_url":"https:\/\/online.mangoanimate.com\/ai\/w\/119906420486299008\/1\/thumb.jpg","thumbnail_width":1920,"thumbnail_height":1080,"html":"