{"type":"video","version":"1.0","width":1920,"height":1080,"title":"Consumer behavior. - Animated Video By Mian Bahzad - Mango Animate","description":"Consumer behavior. animation video uploaded by Mian Bahzad. 1. **Understanding Consumer Behavior**- Consumer behavior explores why, when, and how people make purchasing decisions.- It involves studying individual and group decision-making processes influenced by preferences, budget, past experiences, and societal norms.- Example: Choosing a cereal brand based on personal preferences and budget constraints.2. **Models of Consumer Behavior**- Howard and Sheth's model: Inputs (stimuli) lead to observable actions (outputs), considering significative, symbolic, and social factors.- Engel-Kollatt-Blackwell model: Views consumers as active decision-makers following rules in gathering information and making purchase decisions.3. **Buyer Decision Processes**- Buyer decision processes involve steps before, during, and after purchase, starting with recognizing a need, researching options, making a decision, and evaluating the experience.- Psychological factors like motivations, emotions, and social influences play a crucial role.4. **Analyzing Consumer Buying Decisions**- Economic models: Assume consumers are rational decision-makers seeking to maximize utility based on perfect knowledge.- Psychological models: Focus on internal processes, motivations, emotions, and cognitive aspects, influenced by cultural and family factors.- Consumer behavior models: Blend economic and psychological aspects, considering both rational and emotional influences.5. **Herbert Simon's Perspective**- Herbert Simon challenges the idea of perfectly rational economic decision-making, highlighting the complexity of decision processes.- He emphasizes limited information processing abilities and the influence of emotions and non-rational considerations.- Economic decision-making is seen as a challenging task due to these complexities and human cognitive limitations. Make your animation and host online for free!","url":"https:\/\/mangoanimate.com\/w\/wh0epckywehbrtz\/consumer-behavior\/wq2egckyjfnbm\/","author_name":"Mian Bahzad","author_url":"https:\/\/mangoanimate.com\/homepage\/1eee5dfb-bdd8-6486-bc25-f23c915625cf","provider_name":"Mango Animate","provider_url":"https:\/\/mangoanimate.com","thumbnail_url":"https:\/\/online.mangoanimate.com\/ai\/w\/119956324817468992\/1\/thumb.jpg","thumbnail_width":1920,"thumbnail_height":1080,"html":"