1. Increases brand awareness 鈥?Videos can help to increase brand awareness, reach new audiences and communicate your brand's message effectively. 2. Improves engagement 鈥?Videos can capture and maintain the audience's attention more effectively than text or images, resulting in higher engagement levels. 3. Conveys information quickly 鈥?With the use of animations, text, and sound effects, videos can convey complex or dull information in a more engaging way that would take longer to explain through text. 4. Boosts conversions 鈥?Videos are known to increase conversions rates in sales and lead generation, as they can build trust and credibility with consumers. Step-by-step guide: 1. Define your target audience and the message you want to communicate. 2. Set your goals for the video marketing campaign. 3. Create a storyboard and script for a short video that is engaging and informative. 4. Choose the appropriate video marketing tool that meets your needs. For example, Mango Animate AM can be used to create animated marketing videos. 5. Include a strong call-to-action at the end of the video to encourage viewers to take action such as signing-up, purchasing, or visiting a website. 6. Promote your video on social media platforms, email marketing campaigns, or your business website to reach your target audience. 7. Monitor and analyze the success of your video marketing campaign to improve future efforts.