{"id":13132,"date":"2023-05-23T06:28:43","date_gmt":"2023-05-23T06:28:43","guid":{"rendered":"https:\/\/mangoanimate.com\/blog\/?p=13132"},"modified":"2024-10-10T06:53:31","modified_gmt":"2024-10-10T06:53:31","slug":"animated-explainer-videos-benefits-pricing-and-costs","status":"publish","type":"post","link":"https:\/\/mangoanimate.com\/blog\/cs\/animated-explainer-videos-benefits-pricing-and-costs\/13132\/","title":{"rendered":"V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o vysv\u011btluj\u00edc\u00edch vide\u00edch (v\u00fdhody, ceny a n\u00e1klady)"},"content":{"rendered":"<p>Vysv\u011btluj\u00edc\u00ed videa jsou pro firmy mocn\u00fdm n\u00e1strojem, jak p\u0159edat sv\u00e9 sd\u011blen\u00ed c\u00edlov\u00e9 skupin\u011b. Jedn\u00e1 se o kr\u00e1tk\u00e1, poutav\u00e1 a informativn\u00ed videa, kter\u00e1 jednoduch\u00fdm a srozumiteln\u00fdm zp\u016fsobem vysv\u011btluj\u00ed produkt, slu\u017ebu nebo koncept. V tomto \u010dl\u00e1nku se budeme zab\u00fdvat <a href=\"https:\/\/mangoanimate.com\/blog\/animated-explainer-videos-benefits-pricing-and-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00fdhody vysv\u011btluj\u00edc\u00edho videa<\/a>, r\u016fzn\u00e9 typy vysv\u011btluj\u00edc\u00edch vide\u00ed, ceny a n\u00e1klady na vysv\u011btluj\u00edc\u00ed videa a n\u011bkolik tip\u016f, jak vytvo\u0159it efektivn\u00ed vysv\u011btluj\u00edc\u00ed video. A nejprve se pod\u00edv\u00e1me na v\u00fdkonn\u00fd tv\u016frce vysv\u011btlovac\u00edch anima\u010dn\u00edch vide\u00ed jm\u00e9nem Mango WM.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Mango WM &#8211; <a href=\"https:\/\/mangoanimate.com\/products\/wm\" target=\"_blank\" rel=\"noreferrer noopener\">Whiteboard Explainer Video Maker<\/a><\/h2>\n\n\n\n<p>Mango WM je nejl\u00e9pe hodnocen\u00fd tv\u016frce vysv\u011btluj\u00edc\u00edch vide\u00ed na b\u00edl\u00e9 tabuli, kter\u00fd nab\u00edz\u00ed \u0159adu funkc\u00ed, kter\u00e9 pom\u00e1haj\u00ed firm\u00e1m vytv\u00e1\u0159et poutav\u00e1 a informativn\u00ed videa. D\u00edky sv\u00e9mu u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9mu rozhran\u00ed a v\u00fdkonn\u00fdm n\u00e1stroj\u016fm se Mango WM stal volbou pro firmy, kter\u00e9 cht\u011bj\u00ed vytv\u00e1\u0159et vysoce kvalitn\u00ed vysv\u011btluj\u00edc\u00ed videa. Jeho kl\u00ed\u010dov\u00e9 funkce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159izp\u016fsobiteln\u00e9 \u0161ablony:<\/strong> Nab\u00edz\u00ed \u0159adu p\u0159izp\u016fsobiteln\u00fdch \u0161ablon, kter\u00e9 mohou firmy pou\u017e\u00edt k vytvo\u0159en\u00ed vysv\u011btluj\u00edc\u00edch vide\u00ed. Tyto \u0161ablony jsou navr\u017eeny tak, aby se snadno pou\u017e\u00edvaly, a lze je p\u0159izp\u016fsobit tak, aby odpov\u00eddaly zna\u010dce a sd\u011blen\u00ed podniku.<\/li>\n\n\n\n<li><strong>Profesion\u00e1ln\u00ed koment\u00e1\u0159e: <\/strong>Software pro animovan\u00e1 videa nab\u00edz\u00ed profesion\u00e1ln\u00ed hlasov\u00e9 koment\u00e1\u0159e, kter\u00e9 lze p\u0159idat do vysv\u011btluj\u00edc\u00edch vide\u00ed. Tyto voiceovery nahr\u00e1vaj\u00ed zku\u0161en\u00ed hlasov\u00ed herci a mohou pomoci dodat videu profesion\u00e1ln\u00ed n\u00e1dech.<\/li>\n\n\n\n<li><strong>Animovan\u00e9 postavy:<\/strong> Mango WM nab\u00edz\u00ed \u0159adu animovan\u00fdch postavi\u010dek, kter\u00e9 lze p\u0159idat do vysv\u011btluj\u00edc\u00edch vide\u00ed. Tyto postavi\u010dky jsou navr\u017eeny tak, aby zaujaly a pomohly video o\u017eivit.<\/li>\n\n\n\n<li><strong>Snadn\u00e9 sd\u00edlen\u00ed: <\/strong>Tento tv\u016frce animovan\u00fdch vysv\u011btluj\u00edc\u00edch vide\u00ed usnad\u0148uje sd\u00edlen\u00ed vysv\u011btluj\u00edc\u00edch vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a dal\u0161\u00edch platform\u00e1ch. To m\u016f\u017ee firm\u00e1m pomoci oslovit \u0161ir\u0161\u00ed publikum a m\u016f\u017ee pomoci zv\u00fd\u0161it zapojen\u00ed do jejich obsahu.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column dash-block-wm is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<br>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-make-your-own-doodle-videos\" data-no-translation=\"\">Make Your Own Doodle Videos<\/h2>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-midnight-gradient-background has-text-color has-background wp-element-button\" href=\"https:\/\/mangoanimate.com\/download\/app?appId=2&amp;os=1&amp;bit=64&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\">Vyzkou\u0161ej to te\u010f<\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading ignore\" data-no-translation=\"\">Pricing Options of Mango WM<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Voln\u00fd, uvolnit<\/strong><\/td><td><strong>Profesion\u00e1ln\u00ed<\/strong><strong>$39 pro do\u017eivotn\u00ed p\u0159\u00edstup&nbsp;<\/strong><\/td><td><strong>Podnik&nbsp;<\/strong><strong>$199 pro do\u017eivotn\u00ed p\u0159\u00edstup<\/strong><\/td><\/tr><tr><td>Mango animovan\u00fd vodoznak<\/td><td>\u017d\u00e1dn\u00fd vodoznak<\/td><td>\u017d\u00e1dn\u00fd vodoznak<\/td><\/tr><tr><td>Kvalita videa 576p<\/td><td>Kvalita videa 720P<\/td><td>Kvalita videa 1080P \/ 2K \/ 4K<\/td><\/tr><tr><td>Omezen\u00e9 ru\u010dn\u00ed animace<\/td><td>40 + ru\u010dn\u00ed animace<\/td><td>80 + ru\u010dn\u00ed animace<\/td><\/tr><tr><td>Pouze bezplatn\u00e9 \u0161ablony<\/td><td>\u0160ablony zdarma a Pro<\/td><td>Neomezen\u00e9 mno\u017estv\u00ed \u0161ablon<\/td><\/tr><tr><td>10 + dynamick\u00fdch postav<\/td><td>30 + dynamick\u00fdch postav<\/td><td>50 + dynamick\u00fdch znak\u016f&nbsp;<\/td><\/tr><tr><td>2 pozad\u00ed na projekt<\/td><td>10 pozad\u00ed na projekt<\/td><td>Neomezen\u00e9 pozad\u00ed na projekt&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Explainer Video Benefits<\/h2>\n\n\n\n<p>Vysv\u011btluj\u00edc\u00ed videa maj\u00ed pro firmy n\u011bkolik v\u00fdhod, v\u010detn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zv\u00fd\u0161en\u00ed konverzn\u00edho pom\u011bru:<\/strong> Vysv\u011btluj\u00edc\u00ed videa mohou zv\u00fd\u0161it konverzn\u00ed pom\u011br a\u017e o 80%. Pom\u00e1haj\u00ed jasn\u011b a stru\u010dn\u011b vysv\u011btlit v\u00fdhody produktu nebo slu\u017eby, co\u017e m\u016f\u017ee potenci\u00e1ln\u00ed z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit k n\u00e1kupu.<\/li>\n\n\n\n<li><strong>Vylep\u0161en\u00e9 SEO:<\/strong> Videa se s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zobrazuj\u00ed na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed ne\u017e textov\u00fd obsah. To znamen\u00e1, \u017ee um\u00edst\u011bn\u00ed vysv\u011btluj\u00edc\u00edho videa na va\u0161e webov\u00e9 str\u00e1nky m\u016f\u017ee zlep\u0161it pozice ve vyhled\u00e1va\u010d\u00edch a zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161ich str\u00e1nek.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00e1 anga\u017eovanost:<\/strong> Videa jsou poutav\u011bj\u0161\u00ed ne\u017e textov\u00fd obsah. Mohou pomoci udr\u017eet n\u00e1v\u0161t\u011bvn\u00edky na va\u0161ich str\u00e1nk\u00e1ch d\u00e9le, co\u017e m\u016f\u017ee zv\u00fd\u0161it \u0161anci, \u017ee nakoup\u00ed.<\/li>\n\n\n\n<li><strong>Lep\u0161\u00ed pov\u011bdom\u00ed o zna\u010dce:<\/strong> Vysv\u011btluj\u00edc\u00ed videa mohou pomoci zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce t\u00edm, \u017ee vizu\u00e1ln\u011b atraktivn\u00edm zp\u016fsobem p\u0159edstav\u00ed va\u0161e produkty nebo slu\u017eby. Mohou tak\u00e9 pomoci etablovat va\u0161i zna\u010dku jako autoritu ve va\u0161em oboru.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Different Types of Explainer Videos<\/h2>\n\n\n\n<p>Existuje n\u011bkolik r\u016fzn\u00fdch typ\u016f vysv\u011btluj\u00edc\u00edch vide\u00ed, v\u010detn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Animovan\u00e1 vysv\u011btluj\u00edc\u00ed videa:<\/strong> Jedn\u00e1 se o nejobl\u00edben\u011bj\u0161\u00ed typ vysv\u011btluj\u00edc\u00edho videa. Vyu\u017e\u00edvaj\u00ed animace k z\u00e1bavn\u00e9mu a poutav\u00e9mu vysv\u011btlen\u00ed produktu nebo slu\u017eby.<\/li>\n\n\n\n<li><strong>Vysv\u011btluj\u00edc\u00ed videa v re\u00e1ln\u00e9m \u010dase: <\/strong>Tato videa vyu\u017e\u00edvaj\u00ed skute\u010dn\u00e9 osoby k vysv\u011btlen\u00ed produktu nebo slu\u017eby. \u010casto se pou\u017e\u00edvaj\u00ed pro z\u00e1va\u017en\u011bj\u0161\u00ed nebo slo\u017eit\u011bj\u0161\u00ed t\u00e9mata.<\/li>\n\n\n\n<li><strong>Vysv\u011btluj\u00edc\u00ed videa na b\u00edl\u00e9 tabuli: <\/strong>Tato videa vysv\u011btluj\u00ed produkt nebo slu\u017ebu pomoc\u00ed tabule a fixy. \u010casto se pou\u017e\u00edvaj\u00ed pro vzd\u011bl\u00e1vac\u00ed nebo v\u00fdukov\u00e9 \u00fa\u010dely.<\/li>\n\n\n\n<li><strong>Vysv\u011btluj\u00edc\u00ed videa:<\/strong> Tato videa vyu\u017e\u00edvaj\u00ed software pro nahr\u00e1v\u00e1n\u00ed obrazovky k vysv\u011btlen\u00ed produktu nebo slu\u017eby. \u010casto se pou\u017e\u00edvaj\u00ed pro v\u00fdukov\u00e9 programy nebo uk\u00e1zky softwaru.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-midnight-gradient-background has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<br>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"h-start-creating-whiteboard-animation-videos-easily\" data-no-translation=\"\">Start Creating Whiteboard Animation Videos Easily<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/mangoanimate.com\/download\/app?appId=2&amp;os=1&amp;bit=64&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\"><strong>St\u00e1hnout pro Windows<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Explainer Video Pricing and Costs<\/h2>\n\n\n\n<p>Cena vysv\u011btluj\u00edc\u00edho videa se m\u016f\u017ee li\u0161it v z\u00e1vislosti na n\u011bkolika faktorech, v\u010detn\u011b d\u00e9lky videa, typu videa a slo\u017eitosti animace. V pr\u016fm\u011bru m\u016f\u017ee 60sekundov\u00e9 animovan\u00e9 vysv\u011btluj\u00edc\u00ed video st\u00e1t od $5 000 do $20 000. Existuj\u00ed r\u016fzn\u00e9 prvky, kter\u00e9 mohou ovlivnit cenu explainer videa, jako nap\u0159:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Doba trv\u00e1n\u00ed videa:<\/strong> \u010c\u00edm del\u0161\u00ed je video, t\u00edm vy\u0161\u0161\u00ed jsou n\u00e1klady.<\/li>\n\n\n\n<li><strong>Typ videa:<\/strong> Animovan\u00e1 vysv\u011btluj\u00edc\u00ed videa jsou obecn\u011b dra\u017e\u0161\u00ed ne\u017e videa s \u017eivou akc\u00ed nebo videa na b\u00edl\u00e9 tabuli.<\/li>\n\n\n\n<li><strong>Slo\u017eitost animace:<\/strong> \u010c\u00edm slo\u017eit\u011bj\u0161\u00ed je animace, t\u00edm dra\u017e\u0161\u00ed je video.<\/li>\n\n\n\n<li><strong>Kvalita videa:<\/strong> Videa vy\u0161\u0161\u00ed kvality jsou obecn\u011b dra\u017e\u0161\u00ed ne\u017e videa ni\u017e\u0161\u00ed kvality.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Explainer Video Tips<\/h2>\n\n\n\n<p>Zde je n\u011bkolik tip\u016f, jak vytvo\u0159it efektivn\u00ed vysv\u011btluj\u00edc\u00ed video:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zkra\u0165te to: <\/strong>Ide\u00e1ln\u00ed d\u00e9lka vysv\u011btluj\u00edc\u00edho videa je 60 a\u017e 90 sekund.<\/li>\n\n\n\n<li><strong>Zam\u011b\u0159te se na v\u00fdhody: <\/strong>Zam\u011b\u0159te se sp\u00ed\u0161e na v\u00fdhody va\u0161eho produktu nebo slu\u017eby ne\u017e na jejich vlastnosti.<\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte jasn\u00fd a stru\u010dn\u00fd sc\u00e9n\u00e1\u0159:<\/strong> Pou\u017e\u00edvejte jednoduch\u00fd jazyk a vyhn\u011bte se odborn\u00e9mu \u017eargonu.<\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte poutav\u00e9 vizu\u00e1ln\u00ed materi\u00e1ly:<\/strong> Pou\u017e\u00edvejte poutav\u00e9 vizu\u00e1ly, kter\u00e9 pom\u00e1haj\u00ed vysv\u011btlit v\u00e1\u0161 produkt nebo slu\u017ebu.<\/li>\n\n\n\n<li><strong>Zahr\u0148te v\u00fdzvu k akci:<\/strong> Na konci videa uve\u010fte v\u00fdzvu k akci, kter\u00e1 div\u00e1ky povzbud\u00ed k akci.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading ignore\" data-no-translation=\"\">Conclusion<\/h2>\n\n\n\n<p>Vysv\u011btluj\u00edc\u00ed videa jsou pro firmy mocn\u00fdm n\u00e1strojem, jak p\u0159edat sv\u00e9 sd\u011blen\u00ed c\u00edlov\u00e9 skupin\u011b. Maj\u00ed n\u011bkolik v\u00fdhod, v\u010detn\u011b zv\u00fd\u0161en\u00ed m\u00edry konverze, zlep\u0161en\u00ed SEO, zv\u00fd\u0161en\u00ed zapojen\u00ed a zlep\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce. Existuje n\u011bkolik r\u016fzn\u00fdch typ\u016f vysv\u011btluj\u00edc\u00edch vide\u00ed, v\u010detn\u011b animovan\u00fdch, hran\u00fdch, whiteboardov\u00fdch a screencastov\u00fdch vide\u00ed. Cena vysv\u011btluj\u00edc\u00edho videa se m\u016f\u017ee li\u0161it v z\u00e1vislosti na n\u011bkolika faktorech, v\u010detn\u011b d\u00e9lky videa, typu videa a slo\u017eitosti animace. Chcete-li vytvo\u0159it efektivn\u00ed vysv\u011btluj\u00edc\u00ed video, udr\u017eujte ho kr\u00e1tk\u00e9, zam\u011b\u0159te se na v\u00fdhody, pou\u017eijte jasn\u00fd a stru\u010dn\u00fd sc\u00e9n\u00e1\u0159, pou\u017eijte poutav\u00e9 vizu\u00e1ly a zahr\u0148te v\u00fdzvu k akci.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vysv\u011btlete cokoli pomoc\u00ed snadn\u00e9 animace na b\u00edl\u00e9 tabuli | Mango Animate Whiteboard Animation Maker\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iPZ3Y5gEFq0?list=PLV5S-ONjz7eSpZN5-Ss6aG55oWVkDQDIb\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Animovan\u00e9 vysv\u011btluj\u00edc\u00ed video vytvo\u0159en\u00e9 pomoc\u00ed Mango WM<\/em><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Vysv\u011btluj\u00edc\u00ed videa jsou pro firmy mocn\u00fdm n\u00e1strojem, jak sd\u011blit sv\u00e9 sd\u011blen\u00ed c\u00edlov\u00e9mu publiku. Jsou to kr\u00e1tk\u00e1, poutav\u00e1 a informativn\u00ed videa, kter\u00e1 vysv\u011btluj\u00ed produkt, slu\u017ebu nebo koncept jednoduch\u00fdm a snadno srozumiteln\u00fdm zp\u016fsobem. 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